Ian Brace

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. "Questionnaire Design" explains the role of questionnaires in market research, and looks at different ty...

If you need to conduct market research for your company, a good questionnaire is a vital tool. This book covers what you need to know about constructing the perfect questionnaire for your business. It takes you through every step of the process, and e ...