Bernard Marr

Bridges the disciplinary gaps and facilitates knowledge transfer across disciplines, featuring views on intellectual capital from the fields of accounting, strategy, marketing, human resource management, operations management, information systems, and economics. This book also offers interdisciplinary views on intellectual capital.

Today, many organizations recognize the importance of intellectual capital as a principal driver of firm performance and a core differentiator. The aim is to bring together the approaches of the different management consulting firms and to make their differences explicit prompting consultants to better understand the nature of intellectual capit...