Barbara Findlay Schenck

Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, che...

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise...

Offers readers tips on various aspects of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. This book helps them create sound exit plans, find and qualify, find and qualify a buyer, co ...