While the concept of fundraising is not new, never has the need for money been so great. More and more, it is up to individual groups to come up with creative ways to raise money. Black Tie Optional is a complete guide to planning and managing high-profile special events. This invaluable resource reviews the best and most frequently used event-related software, shows how to use the Internet to promote and raise more money for events, how to select the best location and date for an event, how to reach and book celebrities, choose menus, create invitations, get publicity, and much more. Cowritten by one of the country's leading special events producers, this reliable guide is filled with interviews, summaries, and "behind the scenes" accounts from a broad array of philanthropic publications and Web sites that define best-event practices. Checklists, flow charts, and worksheets are also included to help event planners develop budgets, set ticket prices, and organize committees.
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