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<title><![CDATA[Comentarios al libro: THE NEW BRAND SPIRIT]]></title>
<link><![CDATA[https://www.biblioeteca.com/biblioeteca.web/titulo/the-new-brand-spirit]]></link>
<description><![CDATA[The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontlines of business, government and civil society. What makes the book unique and extremely useful is that it combines this helicopter view with 19 comprehensive and insightful case studies. It is both inspirational and extremely practical.]]></description>
<lastBuildDate>Tue, 01 Sep 2026 12:58:03 +0000</lastBuildDate>
<language>es</language>
<copyright>Copyright 202 6BiblioEteca Technologies SL</copyright>

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