STEPHEN BROWN

Harry Potter es uno de los triunfos de marketing más deslumbrantes de los últimos años. Hace menos de una década, la creadora del niño mago vivía en la más indecente pobreza. Hoy, J.K. Rowling domina un imperio de marketing de cuatro billones de dólares. Cierto es que la marca Potter no ha alcanzado aun el reconocimiento instantáneo del "latig...

Build your English-speaking skills by simply watching and listening People do not talk like language-learning books are written. They pause, say ?um? and ?er,? and even forget to finish their sentences! This can be confusing for new speakers of English, but Improve Your English: English in Everyday Life helps you understand what your friends...

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.