Michael R. Solomon

Comportamiento del consumidor 7º ed editado por Prentice

Using a lively writing style, examples that relate directly to students as consumers, and...

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the ""cybermediaries"": how consumers find and choose products on the Internet.   With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how c...

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent.   As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with...

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy...