MICHAEL MCGRATH

One of the key determinants of success for today¿s high-technology companies is product strategy¿and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple¿plus a new focus on growth strategies an...

A Hands-on manager's guide to making the most of today's product development breakthroughs A quarter century after MRP first transformed the global manufacturing arena, "Next Generation Product Development "stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanation of th...