JACK TROUT

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf...

Based on Trout's twice-monthly columns on Forbes.com, "In Search of the Obvious" explains how to cut through marketing jargon in order to find the best strategies, all by following a few basic principles.

The book that completes "Positioning" . . . Thirty years ago, Jack Trout and Al Ries...

From the bestselling coauthor of "Positioning"--essential tactics for success in every marketing arena With his 1981 classic, "Positioning," Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Wr...

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in ...

The Battle for Your Mind, the groundbreaking book that introduced the concept of positioning and which has acquired the stature of the "bible" for successive generations of marketers and advertisers. Featuring a new commentary by the authors offering a fresh perspective on why positioning is even more important today that it was 20 years ago, al...