Galit Shmueli

Introduces the application of statistical methodologies to e-Commerce data. This book focuses on the statistical models and methods that are essential in order to analyze information from electronic-commerce transactions, identify the challenges that ...

DATA MINING FOR BUSINESS ANALYTICS: CONCEPTS, TECHNIQUES, AND APPLICATIONS IN R PRESENTS AN APPLIED APPROACH TO DATA MINING CONCEPTS AND METHODS, USING R SOFTWARE FOR ILLUSTRATION READERS WILL LEARN HOW TO IMPLEMENT A VARIETY OF POPULAR DATA MINING ALGORITHMS IN R (A FREE AND OPEN–SOURCE SOFTWARE) TO TACKLE BUSINESS PROBLEMS AND OPPORTUNITIES. T...

Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition  presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® ad...

Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an  applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of ...