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Dave Chaffey
Libros de Dave Chaffey
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E-Business and E-Commerce Management, 4th edition What approach to e-business strategy should you follow? How much do you need to invest in e-business? Which processes should be your priorities? Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the know...
E-Business and E-Commerce Management 5th edition Dave Chaffey What approach to e-business strategy should you follow? How much do you need to invest in e-business? Which processes should be your priorities? Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you wit...
A comprehensive guide to how organisations can use the Internet to support their marketing activities.
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