DAN ARIELY

Desde asuntos mundanos como infidelidades o copiar en exámenes hasta los grandes escándalos financieros que han sacudido el mundo. Mentir forma parte de la condición humana y Ariely se sumerge en los pliegos y claroscuros de la mente para entender qué nos hace mentir y de que forma nos protegemos de esos engaños? a veces hechos a nosotros mismos...

How do we think about money? What caused bankers to lose sight of the economy? What caused...

Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychol...

An insightful and well-researched take on cheating, deception and willpower from the author of "Predictably Irrational" and "The Upside Of Irrationality". Looks at what makes us cheat, and why we rationalise deception of ourselves and other people.

The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality...